Field notes
Essays, playbooks and field reports on collecting customer stories that actually convert. Written for founders, indie SaaS teams, and anyone who'd rather show than tell.
16 stories
Discover how medical practices and dental clinics automate patient video testimonial collection legally, eliminating staff workload and boosting consultation bookings.
Clinics4 min
Stop asking generic questions. These 15 structured questions reliably produce high-converting, on-camera answers that address buyer objections and boost landing page conversions.
Craft4 min
Most founders treat video testimonials like a side quest — something to figure out after launch. Here's the system that actually works: who to ask, when to ask, how to make it easy enough that people actually do it.
Playbooks7 min
Star ratings are easy to fake and hard to trust. Written quotes are easy to ignore. Here's a ranked breakdown of every review format, what each one actually does for conversion, and the exact ask that gets customers to say yes.
Playbooks8 min
Six tools with genuine free plans, what each one actually lets you do before charging you, and which one makes sense depending on how many videos you need and how much friction you're willing to put in your customers' way.
Playbooks8 min
Most teams treat social proof as a landing page decoration. The founders closing deals faster are using it in outbound emails, sales decks, and live calls — in formats their buyers actually trust. Here's the full playbook.
Playbooks8 min
Native browser recording has been good enough for production-quality testimonials for a while now. Here's what makes it work, what breaks it on mobile, and why it outperforms every app-download or screen-share alternative for customer completion rates.
Playbooks7 min
Most tool roundups lump testimonial platforms and FOMO notification widgets into the same list, which is like comparing a billboard to a pop-up ad. They do different things. Here's how to tell which category you need and which tools are worth your time in each.
Playbooks9 min
Most founders ask for testimonials wrong — an email asking for 'a quick quote' gets a polite non-answer. This is the playbook we built from watching 500+ testimonial requests go out and seeing which ones customers actually completed.
Playbooks6 min